Guest post by Claire Martin, a 19 year old student who’s just completed her first year of studying Marketing at Nottingham Trent University. Over the past two weeks, she has gained work experience in the IT & Social Media Department at Dents HQ. Here’s what she says about her time here…
What I’ve been up to…
I mainly worked on promotional campaigns for Dents – one example being creating posters and a mailout for the latest ‘20% off leather gloves’ promotion in the Factory Shop for the new season. This included designing the graphics on Photoshop and coming up with slogans to use, making sure they successfully get the message across to the receiver.
I gained insight into how Dents use social media as a platform to promote their business. For example, pinning images onto their Pinterest boards to create inspiration and mood boards for Autumn/Winter, plus incorporating Dents products into these boards. I spent some time clipping new products from the website onto Polyvore, and took a look behind the blog and Facebook admin pages so I could write some posts myself.
Photography played a big part in my time here. I took pictures of products such as wallets and handbags, and edited them so they can be used in future promotions, and featured on the Dents website.
During a tour of the building, I also got the chance to look around the factory itself and see how the heritage gloves are made, while finding out what makes them so special in comparison to their competitors.
What I’ve learnt
I have learnt about Dents as a company, and seen how the everything functions on a day-to-day basis. I’ve also found out how to create a successful promotional campaign, including all the elements needed in order for it to convey the message across to the reader. During my time in the studio, I learnt the best ways to photograph products to help sell them to the consumer, plus how to create eye-catching compositions. From a website point of view, I also went into some of the admin pages to see how the Dewhurst Dent sites are run in-house.
My favourite experience
One of the things I enjoyed most was creating the promotional campaigns, as I had never done anything like that before. Outside of university I’m interested in both photography and art, so I also really enjoyed photographing products and creating still life shots.
What the future holds…
I will be continuing my studies at Nottingham Trent, but afterwards I’m certain that I want to go into the Marketing/Advertising/PR sector. I’ve found that working at Dents has helped me in deciding this, and I will hopefully take part in some more work experience within the marketing sector in the near future as well.
Overall I’ve had a really enjoyable two weeks at Dents, having visited the Dents Factory Shop many times and getting an inside look on how Dents functions. I also feel that I’ve learnt a lot within the marketing and advertising side of things, which I feel will help me with my studies in the future.
We wish Claire all the best!